How to do Keyword Research for SEO?
The process of identifying and evaluating the specific words or phrases that users enter into search engines is known as keyword research. The goal of employing that information for a certain objective is frequently search engine optimization (SEO) or marketing. Keyword research for SEO is a crucial aspect of digital marketing and is widely used for ranking purposes in various search engines.
Importance of Keyword Research
The most important use of keyword research is to find keywords that are perfectly suitable for the targeted audience. Keyword research provides valuable information about audience searches and insights. We can easily find the volume and competition among the different keywords and use it accordingly.
The main focus of keyword research is traffic generation and ranking at the top of the search engines. When a webpage, blog or article ranks higher, it will definitely get more traffic. It enhances customer acquisition, which is beneficial for a company or business.
Keyword Research Tools
There are a multitude of tools available on the internet for keyword research. The only things that matter are relevancy, higher search volumes, and authority in keyword research. There are a number of tools that are used to check SEO competition, such as Google Keyword Planner, Ahrefs, Samrush, and UberSuggest. Among all of these, the Google keyword planner is the best tool for researching keywords because Google's tool has a better understanding of the Google search engine.
According to Statcounter Global Stats, Google's share in the global search engine market is more than 91%, and the other 10% are Yahoo, Bing, Baidu, DuckDuckGo, and Yandex.
1. Google Keyword Planner
Step #1: Access Google Keyword Planner
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After logging in to the system, go into your Google AdWords account. On the left side of your screen, select the "Tools" menu item.
Next, select "Keyword Planner":
Within Keyword Planner, you will find two distinct tools: the first is "Discover New Keywords.". The other is to "Get search volume and forecasts."
These two tools are enough for keyword research for SEO. These tools are more than enough to produce thousands of possible keywords.
It is important to note that;
The goal of this tool's design was "Pay Per Click" advertising. Therefore, if you're using this tool to find keywords for SEO, several of its features—like the keyword bidding features—won't be helpful.
Now we will discuss the use of these tools included in the Google Keyword Planner. Let me demonstrate how to locate SEO keywords.
Step #2: Select Your Tool
When you select the option "Discover new keywords," a new web page will appear on the screen.
Further, there are two options;
"Start with a website" and "Start with a keyword."
I'll go over each of the two primary options to make sure you get the most out of this tool.
Step #3: Start With Keyword
There are two options that will appear. The first is "Enter products or services clearly related to your business," in which you have to write a search word or phrase related to your keyword research, for example, "Vietnam trip" or Sora Ai."
After entering the required information according to the search term, a lot of options will appear, including time( according to your selection), average monthly searches, three-month changes, YoY (year-on-year change), competition, ad impression share, and so on. According to your requirements, you analyze factors like monthly traffic and competition.
You may also enter a website to filter out unrelated keywords.
Step #4: Start With a Website
After filling in the required details, Click "Get Results" after entering your data in one or all three of the fields.
You will then be taken to the keyword results page. Where you will access the options already mentioned above, like competition and monthly changes. Later in the guide, I'll walk you through using that section of the keyword planner.
2. Ahrefs Webmaster Tool
3. Semrush
Another highly useful keyword planner is Semrush. The best part is that you can use it without an account, and it's completely free. This allows you to enter a keyword and receive a list of related keywords.
4. Uber-suggest
Conclusion
Keyword research is so essential in digital marketing. Digital marketers need to conduct keyword research for search engine optimization. With the help of keyword research tools such as Google Keyword Planner, Ahrefs, UberSuggest, and Semrush. With the help of these tools, you may get search volumes and competitions on a particular keyword according to your targeted audience.
Google keyword planner provides a thorough method; Ahrefs, Semrush, and UberSuggest offer more in-depth information, such as ideas for related keywords and backlink research. Moreover, keyword use helps to optimize the search engines for higher ranks, draw in more organic visitors, and accomplish their digital marketing goals by skillfully utilizing these tools. There are many SEO service provider companies that provide all of the services related to search engine optimization.
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