Why Negative SEO Doesn't Work: Explained by Google Officials
SEO is the most effective way to increase website traffic and online visibility. Several techniques and strategies are defined under various categories of SEO that make a big difference if they are used wisely and appropriately. But like everything, SEO also has a dark side, which is known as negative SEO or black hat SEO. What is Negative SEO? Negative SEO is an aggressive strategy used by dishonest marketers to undermine a rival. As we know, general SEO is especially used to boost the search ranking and authority of a given domain. Several tactics, like content generation, social media marketing, backlink creation, and keyword research, are included in search engine optimization. If all these tactics are applied in the correct way, it sends a positive signal to the Google algorithms, and the targeted domain gets a higher ranking on the search engine result page, traffic enhancement, an improvement in conversion rate, and strong brand recognition. In negative SEO, a number of malici