Ecommerce Businesses Can Benefit From Google Ads

Do Google ads help seo? Take a moment to envision how many people might search for your business' product or service. When potential customers search online for what you have to offer, what is the best way to reach them? Do Google ads help with SEO? Using Google Ads, you can harness the power of acquisition. We will show you  how can google ads help you advance your business goals.                                                        

What are Google Ads?

Do Google ads help with SEO? The Google Ad Network consists of millions of websites across the Globe that display targeted advertisements, including those that appear when a user searches for a keyword on Google search (when they search with the keywords you selected) and the Google Display Network. The targeting of Google Ads is based on demographics and search history, so you decide who sees them. In Google Ads, you only pay for clicks that occur on your ads as a result of the pay-per-click (PPC) model. 

Different Google Ad Types

1. Ads Appearing on Search Engines

   A Google search engine ad is the most commonly seen type of Google ad. These appear at the top of a search engine results page, above organic (non-paid) results. Unlike regular search results, these ads look like regular results but have the word "Ad" next to the URL. These ads make your business website more visible on search engines, which increases customer awareness and leads to more sales.

2. Display Ads

   The Google Display Network has over two million websites, apps, and Google properties including YouTube and Gmail where Google's display ads can be seen.

3. Shopping Ads

   The SERP also includes shopping ads, but they are displayed as shopping carousels rather than search results.

4. Video Ads

   YouTube videos will show your YouTube video advertisement before or during them.

The 5 Best Ways to Use Google Ad Words to Grow Your Business

Ad campaigns by Google can also be tailored to meet specific business objectives using multiple ad types and how can google ads help you advance your business goals. A local campaign and smart campaign are particularly useful types of campaigns to increase in-store visits by targeting customers near your store through Google Maps, Google Search, Display, and Video ads. A smart campaign is an automated campaign in which Google chooses what ad formats to use based on your goals.

Consider these five benefits of Google Ads for your e-commerce business to decide if they are right for you and how google ads help with SEO.

1. A Greater Awareness and Visibility of the Brand

Do Google ads help SEO? With Google Ad words, you can reach qualified leads, which are people with the intent to purchase what you sell or who fit the profile of your target customer. Despite not converting to a sale, your brand name and message are amplified if someone views or clicks on one of your ads. Google Shopping drives traffic to your product page, which is very close to conversion, making it really effective. 

2. Increased Traffic to Your Website 

An algorithmic ad on Google is nearly four times more likely to be clicked than an ad on any other search engine, according to a 2019 Clutch survey.

3. Targeted Ads to Specific Audiences

Your targeted ads will be shown only to customers who are interested in your products or services based on keywords and demographics, such as location, interests, and search history.

4. Data-Driven Tracking and Measurement of Ad Performance

The tracking tools included with Google Ads allow you to determine which keywords and demographics convert into clicks, traffic, and, ultimately, sales. In addition to tracking clicks and conversions, Google Analytics offers graphs depicting trends over time to help you optimize future ad campaigns.

5. Improved Return on Investment (ROI)

ROI, or return on investment, can be used to measure the effectiveness of Google ads in reaching more customers without going over your advertising budget. Do Google ads help SEO? Ads such as Google Ads, or any advertising, are intended to save you money by ensuring the cost of acquiring customers is lower than the gross profit generated. It is better to spend less on ads in order to drive sales.